What We Offer

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What We Offer

At Regent Broadcasting, we have several ways to make your message stand out and be heard:

Radio Commercial Messages

Have your message heard any day of the week, any time of the day. In 30 or 60 seconds, compel your listeners to act! We even offer 15-second messages on our news and information station WJON.

We price our ads using a "demand rate" card. That means the price of our ads changes depending on the demand for airtime and the amount of remaining "airtime inventory" we may have during any given period of time. Think of it like airline ticket pricing. The earlier you buy, the better the prices tend to be.

We're always happy to give you a quote, so just ask.

We also have ways for you to lock-in guaranteed "earned rates" through a specific commitment or through volume discount buying. Think of it as a "frequent flyer program," but without the cranky flight attendants.

Long-form Messages

Sometimes 60-seconds isn't enough to tell your story the way you want it told.

That's why we created "Special Segment" -- a 20-minute infomercial on news and information station WJON. Special Segment lets you tell your company's story in an interview, uninterrupted. Many clients find this to be a great way to connect with morning listeners and explain a lot of information in a compelling way.

"Forecasters"

The weather is one of the biggest reasons why people listen to our Radio stations. "Forecasters" are 5 to 8 second weather sponsorships that give listeners top-of-the-mind awareness of your business right next to what they're listening for -- the weather forecast.

Promotional Appearances and Remote Broadcasts

Sometimes you need to focus attention on an event -- a big sale or promotion -- over a short-period of time.

We can create a "sense of event" on the Radio with our well-known on-air personalities. Our folks can go to your business and meet-and-greet your customers. We can also do live, studio-quality commercial announcements from your store or showroom, creating awareness and driving traffic into your store.

Plus, many times we can tie-in your special event to one of our stations' promotional giveaways of prizes like snowmobiles, motorcycles, boats, spas, concert tickets and more.

Internet Advertising

We're always talking about our station websites on-the-air, driving traffic to those sites by giving our listeners compelling reasons to visit. News. Weather. Sports. Entertainment news. Contests. Video. And more.

All that web-traffic means the potential of lots of people seeing your web ad and clicking-through to your website.

Plus, we're the only Radio company in the region to offer streaming audio of our Radio stations on the internet and inexpensive ways to market your message on our streams.

Our newest internet marketing option? Podcasting on WJON.com. Ask us to show you how our listeners can tap into your business' expertise with our Podcast Q-and-A pages. Look for the "How To" banner on the WJON.com home page.

Direct Marketing

We can get you "up close and personal" with potential customers through events like our annual “Celebration of Style” bridal show. We can offer you booth space to show your services and wares and can offer other ways to get in front of hundreds of intended buyers.

News and Sports Marketing

No one does more news and sports coverage in this area than Regent Broadcasting! And our news and sports departments regularly win statewide awards for their quality reporting and broadcasts.

You can position your message next to newscasts, news updates and programs like "Paul Harvey News and Comment" or within live sporting events.

WJON and 1390 The Fan are Central Minnesota's home to Minnesota Twins baseball, Minnesota Vikings football, Minnesota Timberwolves basketball and Minnesota Wild hockey. We carry Minnesota Gopher football, mens' and womens' basketball and some U-of-M hockey.

On top of all that, we're the place listeners tune to hear St. Cloud River Bats baseball and area high school sports.

Finally (and most importantly) Marketing Expertise

Talk about experience and longevity.

Our twelve full-time sales representatives have been with us -- on average -- for just over eight years each. And our commercial production director's been with us for more than a decade.

Now that's valuable experience you can tap into.

        We can help you with specific marketing ideas that could help take your company to the next level. How?

        -- By creating a company "positioning statement" or slogan
        -- By branding your messages with a customized commercial jingle
        -- By creating a testimonial campaign using one of our on-air personalities or other high-profile community members
        -- By helping you go from start to finish with image-making elements of your company's marketing strategy
        -- And more.

To get started, call us at 320-251-4422.